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The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

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It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy pe It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!


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It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy pe It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

30 review for The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

  1. 5 out of 5

    Angie

    If you're trying to put Twitter to use for your business, organization or cause, ditch all the other Twitter books and grab this one. It's very thorough and effective at helping you maximize results. If you're trying to put Twitter to use for your business, organization or cause, ditch all the other Twitter books and grab this one. It's very thorough and effective at helping you maximize results.

  2. 4 out of 5

    Dennis Fischman

    I started tweeting about nonprofit communications a year and a half ago. I would say, "This is the book I wish I had read back then," except that might give you the impression it's only for beginners. That would be untrue. I'm glad I read this book today. The Tao of Twitter is basic in the sense that it focuses on the basis underlying all successful social media--and a lot of life. 1. Targeted connections. "Systematically surround ourselves with people likely to want to know us, learn from us, and I started tweeting about nonprofit communications a year and a half ago. I would say, "This is the book I wish I had read back then," except that might give you the impression it's only for beginners. That would be untrue. I'm glad I read this book today. The Tao of Twitter is basic in the sense that it focuses on the basis underlying all successful social media--and a lot of life. 1. Targeted connections. "Systematically surround ourselves with people likely to want to know us, learn from us, and help us." 2. Meaningful content. Write, blog, and tweet for the people you want to reach. Make sure what you say will be important to them. 3. Authentic helpfulness. Don't sell. Connect. Find ways to help without already seeing (let alone asking for) a favor you can get in return. One-third of the book elaborates these principles. One-third tells you how to put them into action through Twitter. And one-third tells you how to build on the basics and succeed. It's true that the book has a business focus, but with a little imagination, nonprofits can put the same advice to work. I plan to blog about how to do this at dennisfischman.wordpress.com soon. Come join me there.

  3. 4 out of 5

    Ananya

    One of the best reads for new entrants in the twitterverse

  4. 5 out of 5

    Holly

    The Tao of Twitter shares the author's experience with Twitter, showcasing the business and personal connections that he's made on this social media site. I love that he goes back to his first impressions, and how he gradually began to use the site more and more as he understood how useful it could be. It's easy to get side tracked on Twitter. People get sucked into the follow-back game, and they get caught up in the idea that they needs thousands of followers in order to be taken seriously. But The Tao of Twitter shares the author's experience with Twitter, showcasing the business and personal connections that he's made on this social media site. I love that he goes back to his first impressions, and how he gradually began to use the site more and more as he understood how useful it could be. It's easy to get side tracked on Twitter. People get sucked into the follow-back game, and they get caught up in the idea that they needs thousands of followers in order to be taken seriously. But that's not what it's about. Social media is all about networking: it's about the people you meet and engage with. It's not about building massive numbers of followers. Mark W. Schaefer makes this very clear through the examples he provides in this book. This is a great book for anyone who is new to Twitter and who isn't quite sure what it's all about. It's also for people who might have tried the site a few years ago and still think it's all about sharing what you had for breakfast. It's not. It's about online networking: meeting interesting people, sharing content that you find useful, and helping others out. As Schaefer says, it's all about P2P (person to person) connections. He talks about authentic helpfulness, and finding your tribe, and how to attract the kind of followers you want to have. I like this book because, while he provides clear steps for beginners to take, he goes beyond the technical steps of getting started and really explains the philosophy behind connecting with people on Twitter. This is something that people keep forgetting to explain about social media: it's about the people you meet, not about the number of followers you have. Most importantly, he focuses on a “mindset of helpfulness.” For business owners using Twitter, this is an ideal place to connect with existing and potential clients so you can help them out. There are so many ways to help in 140 characters or less. Read The Tao of Twitter to learn how.

  5. 4 out of 5

    Chris

    Ah, the magical land of Twitter. The Tao of Twitter, as with other various marketing books, continues to push the idea that there really is something to Twitter beyond random status updates about eating food and other incomprehensible inane ramblings about god knows what. Apparently relationships can be formed. The Tao of Twitter attempts to teach you how. How good is it? Well, it would be nice to hear the point of view of someone who started completely from scratch, knowing no one. Not someone th Ah, the magical land of Twitter. The Tao of Twitter, as with other various marketing books, continues to push the idea that there really is something to Twitter beyond random status updates about eating food and other incomprehensible inane ramblings about god knows what. Apparently relationships can be formed. The Tao of Twitter attempts to teach you how. How good is it? Well, it would be nice to hear the point of view of someone who started completely from scratch, knowing no one. Not someone that already has a following and someone that people would already want to follow in order to get ahead themselves. The Tao of Twitter is a decent breakdown but I would have enjoyed a more in-depth breakdown on where to find quality people to follow and how to create relationships with people who have gigantic followings when you yourself don't already have one. Twitter is also a hard topic to cover because as with anything relating to technology, the supplementary programs for tweeting and community hubs are always changing. Overall, I did like this. It's just not all that I hoped it would be. It did help convince me to give Twitter another try.

  6. 4 out of 5

    Caitlin

    I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. Additionally, as a marketer, I thought it might also be interesting to gain some tips and tricks that could be useful for my business life. I lacked an even basic understanding of how to use Twitter and all of its inner workings (hashtags, retweets, etc.) I had NO idea where to start with Twitter (what to Tweet about? Who to I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. Additionally, as a marketer, I thought it might also be interesting to gain some tips and tricks that could be useful for my business life. I lacked an even basic understanding of how to use Twitter and all of its inner workings (hashtags, retweets, etc.) I had NO idea where to start with Twitter (what to Tweet about? Who to follow? etc.) or what the etiquette is in certain areas. The Tao of Twitter helped me get over all of those initial humps. From a business perspective, it offered some good and very simple (in a good way!) advice about how to get up and running with a Twitter account and benefit from it. However, from a single person perspective (someone interested in having a Twitter account but doesn't know what to do with it), I did not get much value out of it. It has a strong business focus and payoff that the average person can't relate to quite as much.

  7. 5 out of 5

    Daniel Taylor

    Who has time to master Twitter? Everybody knows it's a powerhouse of social media, but how do you use it well? For business purposes, how can you get results that matter? Mark Schaefer tackles these questions as he outlines the principles of effective communication on Twitter: finding targeted connections, adding meaningful content, and giving authentic help. He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced us Who has time to master Twitter? Everybody knows it's a powerhouse of social media, but how do you use it well? For business purposes, how can you get results that matter? Mark Schaefer tackles these questions as he outlines the principles of effective communication on Twitter: finding targeted connections, adding meaningful content, and giving authentic help. He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced users. While it's especially helpful for someone just starting out with Twitter, it's the kind of book you will refer back to as you become an advanced Twitter user. I've been using Twitter for a while and have 2,000 followers, so I've done something right, (my handle is @danielgtaylor), and this book has taught me about several areas of Twitter I didn't know about. If you want to have more meaningful connections on Twitter, read this book.

  8. 4 out of 5

    Sharon

    I have been putting off this facet of social media. This book is the perfect primer on the subject - succinct, yet all encompassing treatment of the subject. Does not take that long to read - my first pass through was with a red pen, and now that I am "tweeting", I look forward to a second quick scan of my markups with a highlighter to catch the more advanced topics. All in all I'd say I will have invested about 3-4 hours - with 2 read throughs and gained exactly what I was looking for - the prac I have been putting off this facet of social media. This book is the perfect primer on the subject - succinct, yet all encompassing treatment of the subject. Does not take that long to read - my first pass through was with a red pen, and now that I am "tweeting", I look forward to a second quick scan of my markups with a highlighter to catch the more advanced topics. All in all I'd say I will have invested about 3-4 hours - with 2 read throughs and gained exactly what I was looking for - the practical nuts and bolts, as well as marketing strategy and theory or Tao! of Twitter. A definite on my list of recommended business books on social media, no matter what industry in which you are involved.

  9. 5 out of 5

    Jennifer

    I picked up this quick read to find out more about the advanced capabilities of Twitter because I was aware that the author, Mark Schaefer, is a leading authority on the subject. Little did I know that Schaefer would present a great platform for anyone using Twitter. He demonstrates that he is certainly an educator, as well as a saavy marketing professional. His use of 'straight talk' and examples of success - and failure - throughout the book are great tools for learning. Whether you are intere I picked up this quick read to find out more about the advanced capabilities of Twitter because I was aware that the author, Mark Schaefer, is a leading authority on the subject. Little did I know that Schaefer would present a great platform for anyone using Twitter. He demonstrates that he is certainly an educator, as well as a saavy marketing professional. His use of 'straight talk' and examples of success - and failure - throughout the book are great tools for learning. Whether you are interested only in using Twitter to manage the tweets you send or receive, or you are looking for ideas on how to start building a business, this book is a great place to start!

  10. 4 out of 5

    Marla

    I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me. I read it with a highlighter and marked the book up. I will use this guide as I help my co-workers set up accounts that they can use to attract corporate sponsors for our nonprofit. I am the voice behind our nonprofit's twitter account but I do not make it personal. I have a personal account that I use instead. We need to be careful with our voice as an organization. But that doe I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me. I read it with a highlighter and marked the book up. I will use this guide as I help my co-workers set up accounts that they can use to attract corporate sponsors for our nonprofit. I am the voice behind our nonprofit's twitter account but I do not make it personal. I have a personal account that I use instead. We need to be careful with our voice as an organization. But that doesn't mean we aren't personable and approachable. I would recommend this book if you want to succeed on Twitter. Just remember to have a highlighter handy.

  11. 4 out of 5

    Esther Nagle

    Really enjoyed this book, so much so that it could also be added as a 'want to read' book, as I do have every intention of reading it again in the not too distant future. Mark Schaeffer's easy to read tone, and straight to the point way of writing, makes this a very easy book to read, which made me stop and think about how I use Twitter almost right from the start. A must-read book for anyone hoping to increase their profile, influence and/or sales using Twitter (although the lessons learned abou Really enjoyed this book, so much so that it could also be added as a 'want to read' book, as I do have every intention of reading it again in the not too distant future. Mark Schaeffer's easy to read tone, and straight to the point way of writing, makes this a very easy book to read, which made me stop and think about how I use Twitter almost right from the start. A must-read book for anyone hoping to increase their profile, influence and/or sales using Twitter (although the lessons learned about Twitter could be easily applied to other social media platforms as well....

  12. 4 out of 5

    Desiree

    Fun read about Twitter! I don't have an account, but I have "tried" to follow certain hash tags in the past. After reading this book, I have an whole list of web sites offer helpful ways to do that way more easily! You can even find local or trending topics, etc... I am almost afraid to sign up for an account now that I know a lot more about it! lol! If you don't "get" Twitter, this is the book for you! Don't blame me if you spend hours on it though using all the tips from the book! It's the auth Fun read about Twitter! I don't have an account, but I have "tried" to follow certain hash tags in the past. After reading this book, I have an whole list of web sites offer helpful ways to do that way more easily! You can even find local or trending topics, etc... I am almost afraid to sign up for an account now that I know a lot more about it! lol! If you don't "get" Twitter, this is the book for you! Don't blame me if you spend hours on it though using all the tips from the book! It's the author's fault!

  13. 5 out of 5

    Laura Hennen

    I had the pleasure of meeting Mark Schaefer at Social Media Marketing World and then read his book (a personalized signed copy, none the less!) on the plane home. It was great and just wanted I needed to bring back to my PR team (and most importantly my boss) to help them get smart with Twitter too. It's a perfect pick for anyone who wants to understand what the heck Twitter is about and how to best use it. I had the pleasure of meeting Mark Schaefer at Social Media Marketing World and then read his book (a personalized signed copy, none the less!) on the plane home. It was great and just wanted I needed to bring back to my PR team (and most importantly my boss) to help them get smart with Twitter too. It's a perfect pick for anyone who wants to understand what the heck Twitter is about and how to best use it.

  14. 5 out of 5

    Billye

    This book is well written, engaging, and informative. In addition to providing great step by step instructions, the author provides valuable insight about how social media interactions and relationships work. I appreciated that the emphasis is on authenticity and genuine helpfulness. The Tao of Twitter is a short, solid read and everyone, those new to Twitter and even the absolute pros can benefit from reading it!

  15. 4 out of 5

    Dr. Rae Baum

    An inspiring, and motivating book on how to market at this time in the world where the consumer is the creator, and the user generates the content. The uniqueness of this book is its reachable, and teachable persona of the author. While reading this book your imagination is going to ignite, and begin to flow with new ideas from this Twitter master.

  16. 5 out of 5

    Crimson

    I loved this book. It was informative and it made Twitter much more understandable than it already was for me. I learned new tools and applications I could used and I was inspired to use Twitter much more than I already have. Please read it because this was a great book and any review I could give it would not do it justice.

  17. 4 out of 5

    Mauricio Gatgens

    Extremely Complete, and Simpel loved the Tao, I've been on twitter for a while but never really did much with it, this book completely shifted my perception and the best part (for me, at least) is how practical actually is. It literally tells you what you need to do, step by step. From getting new followers, to managing your very own Twitter Chats. Really great book. Extremely Complete, and Simpel loved the Tao, I've been on twitter for a while but never really did much with it, this book completely shifted my perception and the best part (for me, at least) is how practical actually is. It literally tells you what you need to do, step by step. From getting new followers, to managing your very own Twitter Chats. Really great book.

  18. 4 out of 5

    Kevin Buckley

    Overpriced book which makes decent points but 90% of which I have read elsewhere. Book includes a lot of self praise, buy you get used to the style. Bottom line, good 2 hour read to borrow. Don't waste your money. Overpriced book which makes decent points but 90% of which I have read elsewhere. Book includes a lot of self praise, buy you get used to the style. Bottom line, good 2 hour read to borrow. Don't waste your money.

  19. 5 out of 5

    Anna Christina

    Quick read and useful, practical information. There is a fine line between using personal examples to demonstrate a point and to self-promote. Sometimes the author is effective and sometimes he self-promotes a little too much. It's not too annoying since its a short book. Quick read and useful, practical information. There is a fine line between using personal examples to demonstrate a point and to self-promote. Sometimes the author is effective and sometimes he self-promotes a little too much. It's not too annoying since its a short book.

  20. 4 out of 5

    Kim

    This book is filled with lots of great tips on managing a Twitter account - something I'm doing in my new role as a community manager. It's conversational and filled with real-world examples of proven tactics and strategies. Plus it's a fun read. This book is filled with lots of great tips on managing a Twitter account - something I'm doing in my new role as a community manager. It's conversational and filled with real-world examples of proven tactics and strategies. Plus it's a fun read.

  21. 4 out of 5

    Rich Grimshaw

    Mark covers all the bases on *why* and *how* to use the medium...but I still don't get it. He shows clearly, through many detailed examples, how using Twitter led to new friends and business relationships...but I still don't get it. I'm going to read it again. Mark covers all the bases on *why* and *how* to use the medium...but I still don't get it. He shows clearly, through many detailed examples, how using Twitter led to new friends and business relationships...but I still don't get it. I'm going to read it again.

  22. 4 out of 5

    Donna Karlin

    Great insight into how to best use Twitter to expand your impact and influence and, especially to use the connections you make as your personal R & D team.

  23. 5 out of 5

    Jordyn Redwood

    Good basic information for someone who has not delved into Twitter yet. For the experienced user, not sure it will add value to your current knowledge base.

  24. 4 out of 5

    Jennifer Ritchie

    Concise, informative, good

  25. 4 out of 5

    Nita

    met the author. great ideas for why/how to use twitter effectively.

  26. 5 out of 5

    Togoldor Erdenebileg

    A good book for Twitter beginners :)

  27. 4 out of 5

    Jennifer Bottoms

    Great book, easy read & the techniques are working for me! Very happy I picked this one up.

  28. 4 out of 5

    Julie Mendel

    This is a good book for those who are new to Twitter. It is a quick read that outlines tweeting etiquette and provides tips on who to follow and how to gain followers>

  29. 4 out of 5

    Susan

    Very helpful, lots of good ideas about how to use Twitter effectively.

  30. 5 out of 5

    Julia Souders

    Need to go back to reread, busy learning Facebook at the time. one at a time is enough.

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