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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environ "With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: * How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples This is an essential book for anyone seeking to win contracts and sell projects."


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"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environ "With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: * How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples This is an essential book for anyone seeking to win contracts and sell projects."

30 review for Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

  1. 4 out of 5

    Gabriel

    Incredibly useful, well written and didactic. This book has largely exceeded my expectations. Now, along with Alan Weiss books, it's my go-to when it comes to thinking and writing business proposals. Thank you, Tom Sant Incredibly useful, well written and didactic. This book has largely exceeded my expectations. Now, along with Alan Weiss books, it's my go-to when it comes to thinking and writing business proposals. Thank you, Tom Sant

  2. 4 out of 5

    Jason

    This was great. Lots of valuable information and tactics.

  3. 5 out of 5

    Howard

    This is a great workbook for anyone who has to write proposals. It shows how to be persuasive as well as how to write well. And it is filled with checklists and examples. Highly recommended!

  4. 4 out of 5

    Edikan Udoh

    If this is the first book you read on proposal writing, let it be; if you apply all its wisdom, it could, very well, be all you need.

  5. 4 out of 5

    C.R. Richards

    I took my time working through this book. The author provides essential information on writing winning business proposals.

  6. 4 out of 5

    Luke

    Good book with a lot of useful techniques/strategies/information. Can be a bit dry and repatitve at times.

  7. 4 out of 5

    Curtismchale

    If you're stuck in RFP hell all the time this is a great book to help you make hell more bearable. You'll win a few more of the RFP's but that's about it. Part way through this book it finally starts talking about the thing that will really win you work and help you bypass the RFP entirely (or at least let you be the one that writes it with the prospect so it's tailored for you) and that's building the relationship. Where other books like Million Dollar Consulting Proposals (by Alan Weiss) spend If you're stuck in RFP hell all the time this is a great book to help you make hell more bearable. You'll win a few more of the RFP's but that's about it. Part way through this book it finally starts talking about the thing that will really win you work and help you bypass the RFP entirely (or at least let you be the one that writes it with the prospect so it's tailored for you) and that's building the relationship. Where other books like Million Dollar Consulting Proposals (by Alan Weiss) spend most of the book talking about how to talk to the buyer and get past the RFP this one gives you a few paragraphs spaced out through the book. I acknowledges how important this is in really winning proposals but assumes you'll never get to this point and you'll just have to make due. I reject that as fallacy. You can get past the RFP process in almost any size organization with a combination of specializing so you're the sole source provider and building a relationship of trust with the actual buyer.

  8. 5 out of 5

    Cara

    Looks like a great book--very helpful even with what little I did read. p. 27 Convince people you offer the best ROI for their company. 1. include calculations and graphic displays of ROI, payback period, or other measures of gain 2. use case studies showing how other customers got big rewards from using your product or service--quantify whenever possible. 3. focus on whatever outcome is important to the customer 4. emphasize your differentiators and explain how they add value for the customer

  9. 4 out of 5

    tdubya

    Will update when I'm further along. My boss's boss's recommended reading- he swears by it... And then kindly lent me his copy. Nothing like a little light reading to kick off 2014. Will update when I'm further along. My boss's boss's recommended reading- he swears by it... And then kindly lent me his copy. Nothing like a little light reading to kick off 2014.

  10. 4 out of 5

    Elizabeth

    Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts (Paperback) by Tom Sant

  11. 4 out of 5

    Stephen

    Read JAN 2003

  12. 5 out of 5

    Lori Grant

    A must-read book on marketing tools for the knowledge worker, manager, executive, or entrepreneur.

  13. 5 out of 5

    Diane

  14. 4 out of 5

    Richard

  15. 4 out of 5

    Alissa Knight

  16. 4 out of 5

    Jennifer

  17. 4 out of 5

    David Renton

  18. 4 out of 5

    Brock Ray

  19. 4 out of 5

    Barbara

  20. 5 out of 5

    Mouncef Dnr

  21. 4 out of 5

    Mike Dempsey

  22. 4 out of 5

    David

  23. 5 out of 5

    Rob

  24. 4 out of 5

    MOOJIN KIM

  25. 5 out of 5

    Tiago

  26. 4 out of 5

    Jason C Lenzini

  27. 5 out of 5

    Dan Ripke

  28. 5 out of 5

    Ej Steele

  29. 5 out of 5

    Ahmed

  30. 4 out of 5

    John

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