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How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business

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In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business spells out the essential technical terms and technologies involved in setting up a website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one succes In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business spells out the essential technical terms and technologies involved in setting up a website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. (http://www.speakingtech.com/?utm_sour...) Vinay Trivedi—entrepreneur, investor, and tech enthusiast—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to the Internet and business. Readers of How to Speak Tech will acquire basic fluency in the language of all aspects of technology in business, including: Website hosts and programming languages for web apps Design and display on the front end Database Management, APIs, open-source programs, and feeds Performance and Scalability Who This Book Is For Nontechnical business people who want to firm up their understanding of technology and their fluency with technical terms in widespread use in the business world. People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of technology in business to inform their personal experience as consumers and as passive and active generators of Internet content and value.


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In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business spells out the essential technical terms and technologies involved in setting up a website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one succes In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business spells out the essential technical terms and technologies involved in setting up a website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. (http://www.speakingtech.com/?utm_sour...) Vinay Trivedi—entrepreneur, investor, and tech enthusiast—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to the Internet and business. Readers of How to Speak Tech will acquire basic fluency in the language of all aspects of technology in business, including: Website hosts and programming languages for web apps Design and display on the front end Database Management, APIs, open-source programs, and feeds Performance and Scalability Who This Book Is For Nontechnical business people who want to firm up their understanding of technology and their fluency with technical terms in widespread use in the business world. People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of technology in business to inform their personal experience as consumers and as passive and active generators of Internet content and value.

30 review for How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business

  1. 4 out of 5

    Aditi D

    "How to Speak Tech" is a well-written, captivating, and tremendously useful book. The story, the amount of information, and the level at which its told, I believe has met the need in our society to truly understand the basics of technology. This book proves you don't have to be a computer engineer to understand the basics of technology and the role technology has played in all sectors. Highly recommend this book to all! "How to Speak Tech" is a well-written, captivating, and tremendously useful book. The story, the amount of information, and the level at which its told, I believe has met the need in our society to truly understand the basics of technology. This book proves you don't have to be a computer engineer to understand the basics of technology and the role technology has played in all sectors. Highly recommend this book to all!

  2. 4 out of 5

    Powell Omondi

    There is a lot of information provided in this book that one needs to ponder on. However, it might be too technical for someone without an IT background despite the fact that it is meant for those with non-techies. This book will be very beneficial to one with a deep interest in pursuing an IT career or involved in IT management positions but with a limited knowledge on tech.

  3. 5 out of 5

    Brian

    Broad based introduction to how computers work and the software development process. Also has special chapters on Blockchain and AR/VR. Helpful if you’re trying to get smarter on those topics. But you could probably also watch some free YouTube videos and get the same.

  4. 5 out of 5

    Kate

    An approachable overview of tech concepts. It provides a little more depth than Swipe to Unlock. For example, it explains the difference between programming languages. I’d recommend starting with Swipe to Unlock and then reading this to cement the knowledge.

  5. 4 out of 5

    Patryk

    The book is really helpful in understanding the bacic terms used in the IT industry.

  6. 5 out of 5

    Eric

    Being an established system Admin/Engineer. This book was way too basic for my taste.

  7. 5 out of 5

    George Rodriguez

    You can’t turn around today without reading, hearing (or in this case writing about) Big Data, web applications or Social Media. If you are an anointed one working in Silicon Valley, Silicon Alley or Silicon “add your local landmark of choice”, understanding technology is like understanding how to breathe - you just do it. For the rest of us luckily there are books like Vinay Trivedi’s How to Speak Tech. Vinay is clearly a techie, but he also understands that what is taken for granted in some quar You can’t turn around today without reading, hearing (or in this case writing about) Big Data, web applications or Social Media. If you are an anointed one working in Silicon Valley, Silicon Alley or Silicon “add your local landmark of choice”, understanding technology is like understanding how to breathe - you just do it. For the rest of us luckily there are books like Vinay Trivedi’s How to Speak Tech. Vinay is clearly a techie, but he also understands that what is taken for granted in some quarters might as well be quantum mechanics in others. Using the idea of what a non-techie might face when trying to get their company or team to build an internet application from scratch, Vinay walks us uninitiated through everything from front-end development (the stuff we see when we cruise the web), back-end development (how all that goodness comes from servers to our eyeballs) and associated issues like debugging, scalability and internet security. The book is a quick read and will give any interested reader a basic primer on internet technology and build processes. Although minor grammar and editorial mistakes mar some chapters, the overall usefulness of the book for non-techies cannot be overstated. I’m glad I read it and I’m sure those looking to get educated on the web would find value as well.

  8. 4 out of 5

    Nathan Beck

    This is a goodreads firstread. I always hate giving a bad rating on a first read book. I mean, it took time and money to get a book to someone who acted interested in their work. And I did give it a try. For months I read a page or two at a time, and within a few words I would start day dreaming. So finally today I sat down and skimmed the last half of the book. To Trivedi's credit, he did try to "dumb" things down for me. Giving analogies and even graphs that should easily represent what he was This is a goodreads firstread. I always hate giving a bad rating on a first read book. I mean, it took time and money to get a book to someone who acted interested in their work. And I did give it a try. For months I read a page or two at a time, and within a few words I would start day dreaming. So finally today I sat down and skimmed the last half of the book. To Trivedi's credit, he did try to "dumb" things down for me. Giving analogies and even graphs that should easily represent what he was tying to explain in laymen's terms. But to no avail. I simply cannot learn computers from a book. I would say that if you are in an environment that uses the "tech" lingo, and you want to better acquaint yourself with what all the computer guys are talking about, this is your book. I caught on to a few things, and I did learn a thing or two, but not what I should have.

  9. 4 out of 5

    Chris

    This book works really well, until the back end. I could follow most of this, and understand the flow and process, up and until we got into the final publishing and debugging process. Neither seemed horribly difficult, but it just got too short in the explanations from where the book started off. If you've never done tech work but have a reason to understand what is being discussed, I'd say this is worth some of your time. This book works really well, until the back end. I could follow most of this, and understand the flow and process, up and until we got into the final publishing and debugging process. Neither seemed horribly difficult, but it just got too short in the explanations from where the book started off. If you've never done tech work but have a reason to understand what is being discussed, I'd say this is worth some of your time.

  10. 5 out of 5

    Fredrick Danysh

    The author attempts to simply the workings of the internet and websites for people without technical training. It does provide good information for those with a grasp of modern communicating via social media but is a little confusing that need it in a CSL [computer as a second language] format. Overall, the work would help understand the internet and creating websites for the non-geek. A good overall tool to begin learning the internet. This was a free review copy from the author.

  11. 5 out of 5

    Brent Jaye

    Solid inch deep and a mile wide view of technology in business

  12. 5 out of 5

    Samson

    Meh

  13. 5 out of 5

    Thu-Hong

    Brief overview into the tech world. I would recommend it for an intro. Not the most engaging or simple to go through.

  14. 5 out of 5

    Scott

  15. 4 out of 5

    Anca Danciu

  16. 4 out of 5

    Carol

  17. 4 out of 5

    Andrew Iftode

  18. 4 out of 5

    Katerina

  19. 4 out of 5

    Albert Mkrtchyan

  20. 5 out of 5

    Jackson Matos

  21. 4 out of 5

    Nipun Mohta

  22. 5 out of 5

    Jyoti

  23. 5 out of 5

    Liza Anikeyeva

  24. 4 out of 5

    Liska Crofts

  25. 5 out of 5

    Jamie

  26. 4 out of 5

    Oliver Longhurst

  27. 5 out of 5

    Tiffdoyle

  28. 4 out of 5

    BarboraSchmidtova

  29. 5 out of 5

    Agnieszka

  30. 4 out of 5

    Irah

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