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Aiming High - A Biography of Masayoshi Son

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Aiming High A Biography of Masayoshi Son by Atsuo Inoue The first ever English language biography of Masayoshi Son, Japan’s foremost IT revolutionary and SoftBank’s founder, chairman and CEO. Based on over twenty years of in-depth interviews and study, Atsuo Inoue brings Son’s story to life in this translation of the Japanese best seller. From his humble beginnings as a son of Aiming High A Biography of Masayoshi Son by Atsuo Inoue The first ever English language biography of Masayoshi Son, Japan’s foremost IT revolutionary and SoftBank’s founder, chairman and CEO. Based on over twenty years of in-depth interviews and study, Atsuo Inoue brings Son’s story to life in this translation of the Japanese best seller. From his humble beginnings as a son of Korean immigrants living in a shack in southwest Japan, to his aim to become No. 1 in the world as CEO of one of Japan’s largest Internet companies, Inoue richly details Son’s inspiring journey and the challenges he faced along the way. Told from the viewpoint of those who know him best—relatives, friends and business partners from around the world—the story reveals the truth about “rising Son,” the man who made “Information Revolution – Happiness for Everyone” his life’s mission. Son was born in 1957 as a third generation Korean resident in Japan’s Saga Prefecture. He entered one of the Prefecture’s most prestigious high schools, attending for just the first semester before dropping out to venture to the US. He was only 16 years old. In the US, he acquired high school graduate equivalency in just three weeks through accelerated study and then entered the University of California, Berkeley. As a college student, he earned his first million dollars for the invention of an automatic voice translator. Then he came back to Japan to found SoftBank. Continuously realizing his aspirations, he made SoftBank into a multibillion dollar enterprise. He attributes his success to making decisions with extraordinary speed and by leveraging his friendships with innovators, including his close friend Steve Jobs. “I will create a self-sustaining enterprise that lasts over 300 years.” Such bold statements have garnered Son attention from all over the world. But who is the real Masayoshi Son? The author Atsuo Inoue has covered Son’s career closely as a journalist and his insightful observations vividly paints an intimate portrait of the charismatic business revolutionary, who blends cool rational thought with fiery passion and genius. “I’ve never seen such a comprehensive account of my life.” –Masayoshi Son, Chairman & CEO of SoftBank Corp. Atsuo Inoue is a Japanese writer and translator. He established his reputation by depicting figures vividly and in depth through penetrating insight. He is regarded as an expert on works covering America and has authored Political Sex Appeal – U.S. President and Hollywood, published by Shincho Shinsho, 2008 Michelle Obama – An American Story by David Colbert, 2009 (Japanese translation) Making it Happen: the New 30 Year Vision of Masayoshi Son, published by Jitsugyo no Nihon Sha, 2010 How Wonderful, Frank Capra, published by Shueisha Shinsho, 2011 Fragments: Poems, Intimate Notes, Letters of Marilyn Monroe, published by Seigensha Art Publishing, 2012 (Japanese translation)


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Aiming High A Biography of Masayoshi Son by Atsuo Inoue The first ever English language biography of Masayoshi Son, Japan’s foremost IT revolutionary and SoftBank’s founder, chairman and CEO. Based on over twenty years of in-depth interviews and study, Atsuo Inoue brings Son’s story to life in this translation of the Japanese best seller. From his humble beginnings as a son of Aiming High A Biography of Masayoshi Son by Atsuo Inoue The first ever English language biography of Masayoshi Son, Japan’s foremost IT revolutionary and SoftBank’s founder, chairman and CEO. Based on over twenty years of in-depth interviews and study, Atsuo Inoue brings Son’s story to life in this translation of the Japanese best seller. From his humble beginnings as a son of Korean immigrants living in a shack in southwest Japan, to his aim to become No. 1 in the world as CEO of one of Japan’s largest Internet companies, Inoue richly details Son’s inspiring journey and the challenges he faced along the way. Told from the viewpoint of those who know him best—relatives, friends and business partners from around the world—the story reveals the truth about “rising Son,” the man who made “Information Revolution – Happiness for Everyone” his life’s mission. Son was born in 1957 as a third generation Korean resident in Japan’s Saga Prefecture. He entered one of the Prefecture’s most prestigious high schools, attending for just the first semester before dropping out to venture to the US. He was only 16 years old. In the US, he acquired high school graduate equivalency in just three weeks through accelerated study and then entered the University of California, Berkeley. As a college student, he earned his first million dollars for the invention of an automatic voice translator. Then he came back to Japan to found SoftBank. Continuously realizing his aspirations, he made SoftBank into a multibillion dollar enterprise. He attributes his success to making decisions with extraordinary speed and by leveraging his friendships with innovators, including his close friend Steve Jobs. “I will create a self-sustaining enterprise that lasts over 300 years.” Such bold statements have garnered Son attention from all over the world. But who is the real Masayoshi Son? The author Atsuo Inoue has covered Son’s career closely as a journalist and his insightful observations vividly paints an intimate portrait of the charismatic business revolutionary, who blends cool rational thought with fiery passion and genius. “I’ve never seen such a comprehensive account of my life.” –Masayoshi Son, Chairman & CEO of SoftBank Corp. Atsuo Inoue is a Japanese writer and translator. He established his reputation by depicting figures vividly and in depth through penetrating insight. He is regarded as an expert on works covering America and has authored Political Sex Appeal – U.S. President and Hollywood, published by Shincho Shinsho, 2008 Michelle Obama – An American Story by David Colbert, 2009 (Japanese translation) Making it Happen: the New 30 Year Vision of Masayoshi Son, published by Jitsugyo no Nihon Sha, 2010 How Wonderful, Frank Capra, published by Shueisha Shinsho, 2011 Fragments: Poems, Intimate Notes, Letters of Marilyn Monroe, published by Seigensha Art Publishing, 2012 (Japanese translation)

30 review for Aiming High - A Biography of Masayoshi Son

  1. 4 out of 5

    Ruchir Shah

    One of the most poorly written biographies I've ever read. I waned to know in depth about what challenges Mr Son faced and how he tackled to reach at such a position but this book was just like a eulogy singing praises of Mr Son. I didn't get to know about the real life of Mr Son but I surely lost much respect for him and would definitely not read and also recommend others to not read any biography by Mr Atsuo Innoue One of the most poorly written biographies I've ever read. I waned to know in depth about what challenges Mr Son faced and how he tackled to reach at such a position but this book was just like a eulogy singing praises of Mr Son. I didn't get to know about the real life of Mr Son but I surely lost much respect for him and would definitely not read and also recommend others to not read any biography by Mr Atsuo Innoue

  2. 4 out of 5

    Stefan Andrei

    Not the best writing, but great essence! The whole thing reads like a Japanese tourist speaking english. There are unfinished threads and the info and quotes are not likely very accurate. The last part feels completely rushed and lacking in details. I’m rating 4 stars despite the above. Once you get past that, Masayoshi Son is an extraordinary person to study and learn lessons from. Probably one of the best if not the best entrepreneur that can turn failure to success if you look at his track reco Not the best writing, but great essence! The whole thing reads like a Japanese tourist speaking english. There are unfinished threads and the info and quotes are not likely very accurate. The last part feels completely rushed and lacking in details. I’m rating 4 stars despite the above. Once you get past that, Masayoshi Son is an extraordinary person to study and learn lessons from. Probably one of the best if not the best entrepreneur that can turn failure to success if you look at his track record. Was really impressed and actually enjoyed the read. Looking forward to a more complete and better written biography!

  3. 4 out of 5

    James Tu

    Great detailed count of Son’s life and philosophy Outstandingly vivid descriptions of Son’s humanistic pursuit of enterprise success throughout the book. The translation might be a bit stiff but the author’s meticulous researches and descriptions more than compensate such typical translated volume

  4. 5 out of 5

    Grace Cao

    Great character, subpar writing. Great character. Formidable resolve, confidence, focus and talent. Subpar writing. Many meaningless dialogues and fake quotes. Descriptions superficial and conclusions shallow.

  5. 4 out of 5

    Pat G

    To be updated

  6. 5 out of 5

    Pasang Giatso

    Not the best writing, but worth reading if you're interested in Masayoshi. Not the best writing, but worth reading if you're interested in Masayoshi.

  7. 4 out of 5

    Firdaus Haque

    It was interesting to go through the book. The book can be used as a source of information about the life, personality and interests of Mr. Son. The author who is a Japanese seems to have written this for Japanese readers mainly. There are several references to Japanese historical figures who influenced Mr. Son. The translator may have done a better job by giving more references and a bit detailed explanation (at the end) to the international readers. There are several real huge accomplishments o It was interesting to go through the book. The book can be used as a source of information about the life, personality and interests of Mr. Son. The author who is a Japanese seems to have written this for Japanese readers mainly. There are several references to Japanese historical figures who influenced Mr. Son. The translator may have done a better job by giving more references and a bit detailed explanation (at the end) to the international readers. There are several real huge accomplishments of Mr. Son which were not covered in detail. The author is not from business world but from cinema and it also does not help. Considering a lot of startup enthusiasts and young business people would like to seek some inspiration from Mr Son, this biography may disappoint them. Nonetheless, it can still be used to know about Mr. Son with no other biography currently available on Mr. Son. I wish someday Mr. Son would write an autobiography himself. Till such time, aim high.

  8. 4 out of 5

    Tran

    Set aside the fact that this book is just an average translation from its Japanese version and that Alibaba deal was nowhere mentioned (Softbank was one of the earliest investors of Alibaba back in 2000 and in 2018 it still remains the biggest shareholder with 29.11% shares) and that the chronicle of events is poorly constructed; this biography of Masayoshi Son gave me so much inspiration to start a business on my own as soon as possible. The risks that he is willing to take, the ambition "I wil Set aside the fact that this book is just an average translation from its Japanese version and that Alibaba deal was nowhere mentioned (Softbank was one of the earliest investors of Alibaba back in 2000 and in 2018 it still remains the biggest shareholder with 29.11% shares) and that the chronicle of events is poorly constructed; this biography of Masayoshi Son gave me so much inspiration to start a business on my own as soon as possible. The risks that he is willing to take, the ambition "I will be number one by a wide margin", the determination and all the hard work since he was a junior student until now can leave such a strong impression on almost anyone. I'm so glad that he overcame his chronic hepatitis, the world couldn't afford to lose such a person.

  9. 5 out of 5

    Ryan Foo

  10. 5 out of 5

    H

  11. 5 out of 5

    Andy Hsieh

  12. 4 out of 5

    Jack

  13. 5 out of 5

    Jacob Bergman

  14. 4 out of 5

    W. B.

  15. 5 out of 5

    Mrs M L Aylott

  16. 4 out of 5

    Zwee Dao Thai Duy

  17. 4 out of 5

    Vitaliy Katsenelson

  18. 5 out of 5

    Martin io parlo italiono

  19. 5 out of 5

    Benjamin Lai

  20. 5 out of 5

    Timothy Chen

  21. 5 out of 5

    Jared Quincy

  22. 4 out of 5

    A

  23. 5 out of 5

    Kirsten

  24. 5 out of 5

    Philippe Schlumpf

  25. 4 out of 5

    Harshit Singh

  26. 4 out of 5

    Cheng Chun Yim

  27. 4 out of 5

    Vinay Bhartia

  28. 4 out of 5

    Ed Albert

  29. 4 out of 5

    Steve Mo

  30. 4 out of 5

    Takuo Yoneda

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