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Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business

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Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolut Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.


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Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolut Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

30 review for Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business

  1. 4 out of 5

    Jason Schneeberger

    I received this book from St. Martin's Press for an honest review. The official release date is April 21st 2015 My toking days are long behind me, but I have always been a huge supporter of not only medicinal marijuana legalization, but also on a recreational level as well. When Colorado voters cleared the path for recreational use in 2014, it was a landmark moment in our country's history - a moment that millions longed to see. Christian Hageseth was at the forefront of this waging battle, runn I received this book from St. Martin's Press for an honest review. The official release date is April 21st 2015 My toking days are long behind me, but I have always been a huge supporter of not only medicinal marijuana legalization, but also on a recreational level as well. When Colorado voters cleared the path for recreational use in 2014, it was a landmark moment in our country's history - a moment that millions longed to see. Christian Hageseth was at the forefront of this waging battle, running his marijuana dispensary Green Man and BIG WEED is the story of how all of this came to be and the hurdles that still need to be leapt over to legalize weed in the entire country. Chris is a businessman that lead a couple of different businesses to success before losing it all on his last venture which in turn, lead him to jump bong first into the medical marijuana business in 2009 to partake in what has came to be known as a Ganjapreneur. He describes in great detail all of the obstacles, hardships, failures, successes and joys along the way. His Green Man business started in 2009 as a two person team; himself and a grower, and in 2015 has grown into a multi-million dollar company with several employees and two Cannabis Cup awards under their belt: the highest honor in the industry! If you're like me and interested in what is happening out there in the mountains of Colorado and the changes that are underway throughout America where ol' Mary Jane is concerned, this is a great book to read! Chris isn't blind to the fact that there are MANY things that still need to happen for this plant to become the next nationwide industry boom, but the footwork is being laid, the foundations are being set and in BIG WEED, he explains exactly and plainly what has been done and what still needs to be done. This was a very educating read and I give it 4/5

  2. 5 out of 5

    Socraticgadfly

    Interesting, and self-promotional, and either naive or arrogant in one spot. Hageseth, through his personal tour of his move from failed/overexposed real estate commodities speculator to self-described "ganjapreneur," gives a decent overview of the business of legal marijuana in Colorado. He gives even more of an overview of himself as an entrepreneur. Read the book and listen to the man sell *his ideas* for marijuana, etc. I probably could have done without some of the new agey type references, es Interesting, and self-promotional, and either naive or arrogant in one spot. Hageseth, through his personal tour of his move from failed/overexposed real estate commodities speculator to self-described "ganjapreneur," gives a decent overview of the business of legal marijuana in Colorado. He gives even more of an overview of himself as an entrepreneur. Read the book and listen to the man sell *his ideas* for marijuana, etc. I probably could have done without some of the new agey type references, especially in the last few pages. And, I laughed at what I can only describe as **marijuana snobbery.** He talks about Ben & Jerry's, and people's loyalty to its particular flavors, not just B&J. And, makes two huge mistakes, whether more from naivete or from distortion, I don't know. First, Ben & Jerry's hasn't been some small hometown outfit for decades. It's part of Unilever, for doorknob's sake. Second, when he wonders if people are loyal to particular roasts of coffee, life French roast, as he wants smokers to be to his marijuana lines? What planet is he from? Many of us focus on particular roasts, often from particular beans in particular areas, very much. And, he conveniently ignores comparing pot to booze at this point, though he's done it often before, when he knows well from his own experience — standard bar drink for him, by his own description, being Dos Equis plus a shot of Patron — that people are loyal to particular wines, beers and spirits. Oh, and tea-philes are loyal to particular leaves, too, Hageseth.

  3. 5 out of 5

    Tara

    I am not a 'smoker' however, I am an investor and the growth and opportunities opening from the weed industry has been on my radar for years. I have read a few books (mostly skimmed) on the subject. Most works were poorly constructed and just plain boring (I very rarely use this word). Hageseth has put together a very insightful and comprehensive business biography on his three plus year journey into uncharted mj trade. Examples include the challenges of banking LEGALLY, allowable amount of plan I am not a 'smoker' however, I am an investor and the growth and opportunities opening from the weed industry has been on my radar for years. I have read a few books (mostly skimmed) on the subject. Most works were poorly constructed and just plain boring (I very rarely use this word). Hageseth has put together a very insightful and comprehensive business biography on his three plus year journey into uncharted mj trade. Examples include the challenges of banking LEGALLY, allowable amount of plants to grow LEGALLY, where you can grow LEGALLY, etc.. His honest portrayal is marred with a random sampling of pitfalls and wins in this new world of legalized marijuana trade. You will better gauge the future of this business and see possible (likely) paths to come by delving into this very easy to comprehend information. I was engaged from page one and HIGHLY (no pun intended) recommend this entertaining and informative read to all types of people (even if you are not a fan of the bud).

  4. 5 out of 5

    Mandee Seeley

    Green Man was actually the first dispensary I ever visited on a trip to Colorado last summer. I wasn't impressed with them simply because of whoever was budtending that day. Now that I've read this book, I want to give them another chance. This book is all about Christian's journey to opening Green Man. As a future ganjapreneur myself, I found his story inspiring. He talks about how he got into the industry and how he dealt with the naysayers. He also offers advice to future industry newcomers. Green Man was actually the first dispensary I ever visited on a trip to Colorado last summer. I wasn't impressed with them simply because of whoever was budtending that day. Now that I've read this book, I want to give them another chance. This book is all about Christian's journey to opening Green Man. As a future ganjapreneur myself, I found his story inspiring. He talks about how he got into the industry and how he dealt with the naysayers. He also offers advice to future industry newcomers. I found this to be a great addition to the cannabis literature making its way through the publishing companies right now. Highly recommended!

  5. 4 out of 5

    Jennifer K.

    As my team and I enter the Cannabis industry it is nice to find like-minded people who have forged the road ahead of us. As well as having the same thoughts and plan, we've made some of the same mistakes. This book is a must-read for anyone in the industry. As my team and I enter the Cannabis industry it is nice to find like-minded people who have forged the road ahead of us. As well as having the same thoughts and plan, we've made some of the same mistakes. This book is a must-read for anyone in the industry.

  6. 4 out of 5

    Joey Sudmeier

    A very good intro for the legal marijuana industry. It categorizes weed in a similar way that wine is; and after reading I feel like it's appropriate to say marijuana is to potheads as wine is to drunks. A very good intro for the legal marijuana industry. It categorizes weed in a similar way that wine is; and after reading I feel like it's appropriate to say marijuana is to potheads as wine is to drunks.

  7. 5 out of 5

    Gulo

    My one takeaway quote: "Businesspeople like to brag that they're all about taking risks. But so much of their time is spent minimizing risk. Say that young people followed the musts upon graduation. In six years' time, where would they be?" - C. Hageseth My one takeaway quote: "Businesspeople like to brag that they're all about taking risks. But so much of their time is spent minimizing risk. Say that young people followed the musts upon graduation. In six years' time, where would they be?" - C. Hageseth

  8. 4 out of 5

    Katrina Haffner

    While browsing the library, I came upon this book, and being a drug policy activist who is unfamiliar with the business side of marijuana (other than, ya know, being the customer at 502 stores in WA), I decided to give this a read. To be honest, I'm not sure what I was expecting. It was different from what I saw on the cover, and after I read through the book, I think I figured out what was going on. Technically, what's talked about on the cover is explored in the writing. I think what made the c While browsing the library, I came upon this book, and being a drug policy activist who is unfamiliar with the business side of marijuana (other than, ya know, being the customer at 502 stores in WA), I decided to give this a read. To be honest, I'm not sure what I was expecting. It was different from what I saw on the cover, and after I read through the book, I think I figured out what was going on. Technically, what's talked about on the cover is explored in the writing. I think what made the cover feel so different from the actual story is that the cover feels very impersonal, while the narrative is not - it's a personal story about Christian Hageseth's passion for his marijuana business, and why he believes that he and other venture capitalists can make the world better by expanding this field. Looking over some reviews, it seems like some readers are turned off by what they call the author's "self-promotion". To be honest, I'm not sure how such a story could be told without self-promotion. For me, this works well for the book. He's not writing a business primer for the marijuana industry, but rather his own experiences and why he believes such innovation is important for the world. His voice is crystal clear. And ah! it's so refreshing to read about someone in the industry who doesn't talk about bringing down capitalism in order to end the drug war. As someone who is also simultaneously interested in business and philanthropy, I really liked his perspective on the industry and legalization movements. His passion for positively changing the world shows even more when he writes about the boy in Mexico who walked to the US on foot to sell marijuana to support his family, and other instances of individuals taking initiative, or his seething at governments punishing those for harmless actions. Personally, I thought the beginning was slow, but it picked up once he started the business. By then, I didn't want to put the book down. I think the book's weak points are its organization and conglomeration of different stories. I think some of it could have instead been written into other books, or perhaps even a blog series. As for what I wish he could have written more about would be capitalism's role in refining the landscape for legal marijuana. He talks about the inevitability of Big Weed (like Bi Pharma or Big Agro), but doesn't expand much on it. With the title of the book, you would think it would go more into that. I would especially recommend this book for entrepreneurs and investors, no matter what you believe about marijuana. Would the anti-capitalist drug policy activist enjoy this book? I have no idea. Check out my site to read more of my reviews.

  9. 4 out of 5

    R. Felini

    Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business Light reading about Hageseth' entry into the marijuana field. He founded “Green Man Cannabis” out of Colorado. Enjoyable story of his ups and downs. Like a memoir type book. His next project he is working on is a “cannabis ranch” in the Denver area. It will combine the grow business with a restaurant, tourist center, and greenhouses for cannabis. Although this certainly sounds like a security nightmare bu Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business Light reading about Hageseth' entry into the marijuana field. He founded “Green Man Cannabis” out of Colorado. Enjoyable story of his ups and downs. Like a memoir type book. His next project he is working on is a “cannabis ranch” in the Denver area. It will combine the grow business with a restaurant, tourist center, and greenhouses for cannabis. Although this certainly sounds like a security nightmare but who knows... Recommended. (Although do my recommendations actually carry any weight outside of my immediate family?) R. Felini author of How To Profit From Marijuana Without Joining A Cartel: A Quick & Dirty Guide To Stocks in The Cannabis Industry. 2nd Edition All You Need To Begin https://tinyurl.com/yxuv333b

  10. 5 out of 5

    Jill

    I have to say, this was probably the most interesting book on cannabis that I've read in my short career as a researcher. Building the business from the ground up, many setbacks and business failings to combat. Laws, bank restrictions, public skepticism - there were/are a ton of obstacles and Christian found his way through all of them. The end of the book is what I found the most fascinating. Christian laid out how he believes the industry will change as cannabis becomes legalized country-wide a I have to say, this was probably the most interesting book on cannabis that I've read in my short career as a researcher. Building the business from the ground up, many setbacks and business failings to combat. Laws, bank restrictions, public skepticism - there were/are a ton of obstacles and Christian found his way through all of them. The end of the book is what I found the most fascinating. Christian laid out how he believes the industry will change as cannabis becomes legalized country-wide and eventually federally. It made so much sense, and yet, I'd never given it much thought. I really enjoyed this read.

  11. 4 out of 5

    Hazel

    interesting from a business startup point of view and also interesting from a point of view on how society views the marijuana industry even in states/cities its perfectly legal in. Some good history lessons in this book for people who don't know a lot about why society is so closed off from 'the big weed'. Hopefully this book is a gateway into opening a lot of peoples eyes. Mind you, it doesn't help that it was written by a huge stoner kind of... probably quite off putting for anybody opposed t interesting from a business startup point of view and also interesting from a point of view on how society views the marijuana industry even in states/cities its perfectly legal in. Some good history lessons in this book for people who don't know a lot about why society is so closed off from 'the big weed'. Hopefully this book is a gateway into opening a lot of peoples eyes. Mind you, it doesn't help that it was written by a huge stoner kind of... probably quite off putting for anybody opposed to it to begin with... but for me it was quite interesting. On even an entrepreneurial level!

  12. 4 out of 5

    Joshua Nykamp

    There was some good information in the book, I work in the technology end of the cannabis business and I was trying to find what it was like to be a dispensary owner, so I could better solve problems. My issue with the book is how the author presents himself, he comes across as really arrogant. It also seems in one situation with a grower he doesn't realize that he isn't the only trying to make a ton of money. For a guy who praises capitalism, he forgot that not just CEOs are capitalist. Overall There was some good information in the book, I work in the technology end of the cannabis business and I was trying to find what it was like to be a dispensary owner, so I could better solve problems. My issue with the book is how the author presents himself, he comes across as really arrogant. It also seems in one situation with a grower he doesn't realize that he isn't the only trying to make a ton of money. For a guy who praises capitalism, he forgot that not just CEOs are capitalist. Overall, if you are interested in the cannabis industry this is probably worth a read.

  13. 5 out of 5

    Julie Capell

    Mildly interesting account of the early years of marijuana legalization in Colorado. The most interesting stuff to me was how, despite the business of selling medical marijuana being legal in Colorado, the author could not find a bank to manage his money. They were afraid to get involved because they were all national banks and marijuana was still legal at the federal level. So he was forced to operate a multi-million dollar business using cash only. That is just crazy.

  14. 5 out of 5

    Ben Sherman

    I read this book a long time ago and it inspired me a lot. And I founded my business, namely, I opened a news site related to marijuana - The Weed News Company. We are dedicated to bringing our readers all of the latest cannabis news, trends, and changes happening all across the globe. I read this book a long time ago and it inspired me a lot. And I founded my business, namely, I opened a news site related to marijuana - The Weed News Company. We are dedicated to bringing our readers all of the latest cannabis news, trends, and changes happening all across the globe.

  15. 4 out of 5

    Jonathan K

    A well written book telling the story of a true pioneer in the industry; one who's intention is strong as his will to succeed. It's fun, illuminating and inspiring for those dipping their toes into the industry. A well written book telling the story of a true pioneer in the industry; one who's intention is strong as his will to succeed. It's fun, illuminating and inspiring for those dipping their toes into the industry.

  16. 5 out of 5

    Mobin Shakeri

    Nice book in general. Talks a bit about the history and future of the industry and the obstacles in the way. Nice book to get some information about the general struggles in the industry. Nothing more should be expected on the level of information.

  17. 5 out of 5

    Cameron Dansie

    Great story of a marijuana entrepreneur. Highlights the risks and rewards of the marijuana industry from a business owners perspective. Brief introduction into medicinal properties and history.

  18. 4 out of 5

    Mike

    Seems like this might be the time

  19. 5 out of 5

    Spence Byer

    Author takes a “Shoe Dog” approach in describing his progress in the marijuana industry. Book contains some interesting stories but minimal depth

  20. 4 out of 5

    Anthony Cortese

    Big weed is the story of Christian Hageseth, a Colorado legal cannabis baron. The book chronicles the story of his companies (Green Man Cannabis) rise to the top of the legal marijuana business as well as his predictions on the possible futures legal weed will take. When I received an advance copy of this in the mail, I had my doubts about it. I'm a glass pipe maker by trade and life long cannabis devotee and so the industry (as well as its future) interests me to no end. The issue arises when on Big weed is the story of Christian Hageseth, a Colorado legal cannabis baron. The book chronicles the story of his companies (Green Man Cannabis) rise to the top of the legal marijuana business as well as his predictions on the possible futures legal weed will take. When I received an advance copy of this in the mail, I had my doubts about it. I'm a glass pipe maker by trade and life long cannabis devotee and so the industry (as well as its future) interests me to no end. The issue arises when one begins purchasing books on the subject, the industry is new and there is always money in the new, including books, and many people will try to exploit that with cheap, subpar work that selflessly promotes the author's cannabis company. Big Weed, while there is certainly a bit of self promotion, breaks that stereotype and Christian delivers a well written book that highlights his adventures in the pot trade. While that much of the book is entertaining (sometimes to the point of laughter), it's his predictions for the future of legal marijuana that I really enjoyed. His prediction of the bifurcation of the business into two groups sounds spot on to me. The book is an easy read and I breezed through it in two sittings. If the inner workings of the cannabis trade interest you, definitely check this book out. You won't be disappointed.

  21. 5 out of 5

    Cynthia

    "Big Weed" is an enjoyable and educational book Hageseth is a marijuana enthusiast as well as a savvy businessman. In this book he presents his journey of creating a marijuana farm based on his knowledge of how our markets work. His background is in real estate but when that market crashed he needed to find another venture. He discusses how his wife (now ex-wife) felt ambivalent about both his choice of the new Colorado laws surrounding this drug and his choice to continue as an entrepreneur rat "Big Weed" is an enjoyable and educational book Hageseth is a marijuana enthusiast as well as a savvy businessman. In this book he presents his journey of creating a marijuana farm based on his knowledge of how our markets work. His background is in real estate but when that market crashed he needed to find another venture. He discusses how his wife (now ex-wife) felt ambivalent about both his choice of the new Colorado laws surrounding this drug and his choice to continue as an entrepreneur rather than becoming an employee at an established firm. He also writes about how he presented his work to his three young kids. It was fun to trace his travails and sometimes his bumbling in this newly legal field. Hageseth's writing is clear and entertaining while still doling out his hard won wisdom of how businesses works. He found himself floundering at times because this is such a new field. After educating himself he also had to navigate the prejudices and just plain ignorance of the mainstream business world, law enforcement, and medical workers. If you've ever dreamed of striking out on your own "Big Weed" can serve in part as a `how to' business manual or if you've wondered about the types of marijuana and how they affect the body and mind you'll find it here. "Big Weed" is also entertaining. This review is based on an ARC provided by the publisher.

  22. 5 out of 5

    David Ward

    Big Weed: An Entrepreneur's High-Stakes Adventure in the Budding Legal Marijuana Business by Christian Hageseth (Palgrave MacMillan Trade 2015) ( 381.41). This is a most interesting take on the status of the legal marijuana industry in the U.S. in 2015. After twenty years as an entrepreneur in the mainstream corporate world, the author founded Green Man Cannabis, which is a grower of medical and recreational marijuana in the Colorado market. Though illegal on the federal level, almost half of th Big Weed: An Entrepreneur's High-Stakes Adventure in the Budding Legal Marijuana Business by Christian Hageseth (Palgrave MacMillan Trade 2015) ( 381.41). This is a most interesting take on the status of the legal marijuana industry in the U.S. in 2015. After twenty years as an entrepreneur in the mainstream corporate world, the author founded Green Man Cannabis, which is a grower of medical and recreational marijuana in the Colorado market. Though illegal on the federal level, almost half of the states have passed laws legalizing the sale of marijuana for medical purposes. Several more have also legalized the sale of the drug to recreational users. Several strains of cannabis grown and sold by Green Man have won national awards; the author's “street cred” is in order. This is Christian Hageseth's story of getting in on the ground floor of a true growth industry and creating a business involved in producing and distributing cannabis from the perspective of a corporate wonk. Hageseth introduces the reader to several legendary cannabis activists, growers, and breeders. It's a fascinating look into an unfolding industry, and it points the way into the future for an unfairly-vilified flower. My rating: 7.5/10, finished 11/11/15.

  23. 4 out of 5

    Arianna

    I recieved this book as a Goodreads First Read. Big Weed is an exciting, fast tale of capitalist struggle and success. I was distracted by some tonal shifts--sometimes Hageseth talks business, sometimes he tells personal stories, sometimes he takes an activist tone. For example, did you know that marijuana was first outlawed to limit its usage by Mexican laborers, under the thought that it might cause them to act erratically and violently? Hageseth knows, and the fact is shocking. But several pag I recieved this book as a Goodreads First Read. Big Weed is an exciting, fast tale of capitalist struggle and success. I was distracted by some tonal shifts--sometimes Hageseth talks business, sometimes he tells personal stories, sometimes he takes an activist tone. For example, did you know that marijuana was first outlawed to limit its usage by Mexican laborers, under the thought that it might cause them to act erratically and violently? Hageseth knows, and the fact is shocking. But several pages after reading that fact, we're back into learning more about his early failures in his fledgling business. The book tries to be a little bit of everything to everybody: from marijuana neophytes to people who understand entrepreneurship to people who need convincing as to why legalization is important. It's a quick, easy read, and a solid overview of the marijuana industry so far.

  24. 4 out of 5

    Reading

    Engaging and informative overview of the incredible changes taking place in the world of marijuana cultivation, sales and legal issues with a particular emphasis on all things business related. Not so much a "how to" more of a "how did I". It's inspiring and entertaining largely because the author shares his personal journey and genuinely seems to have had quite the transformation. If he is to be believed and trusted then the future of craft, quality marijuana is in reasonably good hands as he a Engaging and informative overview of the incredible changes taking place in the world of marijuana cultivation, sales and legal issues with a particular emphasis on all things business related. Not so much a "how to" more of a "how did I". It's inspiring and entertaining largely because the author shares his personal journey and genuinely seems to have had quite the transformation. If he is to be believed and trusted then the future of craft, quality marijuana is in reasonably good hands as he appears to be strongly positioned to be the big 'green guy'. There are times where he blows his horn and repeats his journey and achievements to a fault but I forgive him because it's balanced by his awakening, higher calling and connection with the plants themselves. It's a light, fast read - entertaining, thoughtful and and fairly harmless.

  25. 4 out of 5

    Dawn Obrien

    Wow!!! I received this book from Good Reads First Reads Giveaway. I am so glad that I did. This book is absolutely amazing. What a wonderful and charismatic man. I live in Oregon where marijuana is currently legal for recreational use. I learned so much from this book. So educational but yet so exciting to read. What an inspiration this book has been. This man should be so proud but yet is so real. A must read for all types. As you read this book you feel as if you are walking through this exper Wow!!! I received this book from Good Reads First Reads Giveaway. I am so glad that I did. This book is absolutely amazing. What a wonderful and charismatic man. I live in Oregon where marijuana is currently legal for recreational use. I learned so much from this book. So educational but yet so exciting to read. What an inspiration this book has been. This man should be so proud but yet is so real. A must read for all types. As you read this book you feel as if you are walking through this experiences with the author. Truly amazing and highly recommended. Loved it and I do not even smoke the stuff!!

  26. 5 out of 5

    Kimberly

    I received this book through Goodreads First Reads. I live in Washington state, where we have legal recreational marijuana, and the town I live in has its first marijuana shop. I liked the idea of seeing what the business is like from the other side. I found this book informative and interesting. It flowed well and I learned about parts of the legal marijuana business that I didn’t know. The author obviously has a bias but I thought he did a good job of not preaching too much and trying to educat I received this book through Goodreads First Reads. I live in Washington state, where we have legal recreational marijuana, and the town I live in has its first marijuana shop. I liked the idea of seeing what the business is like from the other side. I found this book informative and interesting. It flowed well and I learned about parts of the legal marijuana business that I didn’t know. The author obviously has a bias but I thought he did a good job of not preaching too much and trying to educate instead. I’m not sure how likely he is to convince people but the tone was more open than I expected.

  27. 4 out of 5

    Linda Johnson

    I rec'd this book from Goodreads First Reads and had to LOL when it came in the mail. I found this book to be both educational and interesting. It has been many years since I smoked weed, but I have always strongly felt that weed should not only be legal for medicinal purposes but for recreational purposes as well. To me there is no comparison between a natural herb that grows in the ground and alcohol or narcotic pain relievers. The fact that there are more legal marijuana dispensaries in Denve I rec'd this book from Goodreads First Reads and had to LOL when it came in the mail. I found this book to be both educational and interesting. It has been many years since I smoked weed, but I have always strongly felt that weed should not only be legal for medicinal purposes but for recreational purposes as well. To me there is no comparison between a natural herb that grows in the ground and alcohol or narcotic pain relievers. The fact that there are more legal marijuana dispensaries in Denver than Starbucks franchises speaks volumes to me. The author, Christian Hageseth, is an entrepreneur and founder of Green Man Cannabis.

  28. 4 out of 5

    Mike

    As a lawyer who advises cannabusinesses and supervises attorneys that do, I was really interested in what this pioneer of the industry had to say. His tips were made in story form which made the book really fun. I listened to it on audible and would have appreciated a professional voice actor rather than the author. Don't get me wrong -- Christian is obviously a professional speaker and had high quality audio but it was a little distracting at times. In fact this book is the reason I hired a pro As a lawyer who advises cannabusinesses and supervises attorneys that do, I was really interested in what this pioneer of the industry had to say. His tips were made in story form which made the book really fun. I listened to it on audible and would have appreciated a professional voice actor rather than the author. Don't get me wrong -- Christian is obviously a professional speaker and had high quality audio but it was a little distracting at times. In fact this book is the reason I hired a professional narrator for my true crime book!

  29. 5 out of 5

    Nancy

    I received this from a Goodreads giveaway. A very enjoyable book. Though I have lived here in CO all my life and voted yes to every Pot ballot issue, I no longer partake. I agree with the authors premise that the easing of Marijuana laws is a good thing for society. The biggest take for me is that the Cannabis Ranch is located a few miles from me and I can't wait to see what music artists will be performing. I received this from a Goodreads giveaway. A very enjoyable book. Though I have lived here in CO all my life and voted yes to every Pot ballot issue, I no longer partake. I agree with the authors premise that the easing of Marijuana laws is a good thing for society. The biggest take for me is that the Cannabis Ranch is located a few miles from me and I can't wait to see what music artists will be performing.

  30. 4 out of 5

    Alex Devero

    Author is proposing that the push to legalize marijuana will continue to evolve in the United States. Today, the public’s perception of marijuana culture is different than before; law enforcement too is grappling with new attitudes and newer laws. As marijuana becomes a serious and legal business opportunity, society may take a more accepting and constructive look at how to market and use the drug responsibly.

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