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What Did Jesus Drive?: Crisis PR in Cars, Computers and Christianity

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What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and o What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive? is a breathtaking wake-up call and a wild ride. Buckle up. This book is the first "tell-all" of its kind!


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What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and o What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive? is a breathtaking wake-up call and a wild ride. Buckle up. This book is the first "tell-all" of its kind!

30 review for What Did Jesus Drive?: Crisis PR in Cars, Computers and Christianity

  1. 4 out of 5

    Andrea

    Excellent novel to get insights about the big auto industry and PR, in an entertaining way. Even though a little editing here and there would have helped to score more on the style aspect, but hey, that's probably the part that makes the book so authentic. It really is like sitting down with a guy that has seen it all, with a few beers, you want the stories and the learnings, not the elaborately crafted storytelling. As someone working in a similar place, its truly a gem. Excellent novel to get insights about the big auto industry and PR, in an entertaining way. Even though a little editing here and there would have helped to score more on the style aspect, but hey, that's probably the part that makes the book so authentic. It really is like sitting down with a guy that has seen it all, with a few beers, you want the stories and the learnings, not the elaborately crafted storytelling. As someone working in a similar place, its truly a gem.

  2. 4 out of 5

    Frank Marotta Jr.

    A rare look behind the scenes of how Public Relations are dealt with in the automotive industry, from a lifelong automotive industry insider. The author was a top level PR guy at Nissan, Chrysler, and also with Ford during the Firestone tire debacle - one of the largest PR disasters in the history of the industry. Totally fascinating stuff. The Jesus part is in reference to the crusade that was waged by a subset of Christians in America against the automotive industry when they were making as ma A rare look behind the scenes of how Public Relations are dealt with in the automotive industry, from a lifelong automotive industry insider. The author was a top level PR guy at Nissan, Chrysler, and also with Ford during the Firestone tire debacle - one of the largest PR disasters in the history of the industry. Totally fascinating stuff. The Jesus part is in reference to the crusade that was waged by a subset of Christians in America against the automotive industry when they were making as many SUVs as Americans could buy (and also to the author's involvement in handling PR for the launch of a revamped bible, of all things). I wasn't aware of that campaign while it was going on, but I myself was a vocal opponent to the industry's seemingly flagrant disregard for their contributions to Big Oil and Climate Change. I must admit, while I don't always agree with the author, hearing an insider's perspective on the issue was really eye opening. Definitely worth a read if this kind of stuff interests you.

  3. 4 out of 5

    Kasey Cocoa

    One of my review partners read this book and reports that it is highly entertaining and even caused laughs out loud more than once. The information feels well researched and honest. What you learn here just might be important sometime down the road, and having read this book you will be more prepared. Some of the ideas presented seemed to grow from personal experience giving the book a more personal touch often lacking in other books with similar audience. We were provided an ARC in exchange for One of my review partners read this book and reports that it is highly entertaining and even caused laughs out loud more than once. The information feels well researched and honest. What you learn here just might be important sometime down the road, and having read this book you will be more prepared. Some of the ideas presented seemed to grow from personal experience giving the book a more personal touch often lacking in other books with similar audience. We were provided an ARC in exchange for an honest review. This in no way influenced our opinion.

  4. 5 out of 5

    A Holland Reads

    I have enjoyed cars since I was little so I thought this might be a good book to read. I wanted to know more about the politics of the industry. This book was very informative and thought provoking. I also like how the author used a bit of humor in writing. This book read very quickly for a non-fiction book. I am glad I got the chance to read this book.

  5. 5 out of 5

    Alan Preston

    Interesting and occasionally funny This is a nice behind-the-scenes account of several big company issues helped tremendously by Mr. Vines' expertise. The only issue I had with this book is that apparently it was not edited much - there are a lot of misspellings and incoherent sentences. Where was editing? Interesting and occasionally funny This is a nice behind-the-scenes account of several big company issues helped tremendously by Mr. Vines' expertise. The only issue I had with this book is that apparently it was not edited much - there are a lot of misspellings and incoherent sentences. Where was editing?

  6. 4 out of 5

    Waldorf Publishing

    I found the book to be educational, entertaining an eye-opening. Jason Vines did a great job of sharing his story while painting a visceral, behind-the-scenes picture of the car industry. I highly recommend this book!

  7. 5 out of 5

    Joseph

    Interesting look at a time I was working and seeing the results of the Explorer recall.

  8. 5 out of 5

    John Duktig

    Good chronicle of the whole Ford - Firestone fiasco. And some interesting insights into the world of marketing.

  9. 5 out of 5

    Thomas Harrison-Lord

    A fascinating insight into the car PR world. If that switches you off, avoid, but extremely well written. Jason Vines has a great style, which is entertaining and insightful.

  10. 5 out of 5

    Steven Crummy

  11. 5 out of 5

    Clayton Coe

  12. 5 out of 5

    Seth

  13. 4 out of 5

    John Dobbins

  14. 5 out of 5

    Kyle

  15. 4 out of 5

    Marcia Mcgee

  16. 4 out of 5

    Ken

  17. 5 out of 5

    Anthony R. Brown

  18. 5 out of 5

    Jason Kehrer

  19. 5 out of 5

    John M Eini

  20. 4 out of 5

    Sam Kaserer

  21. 5 out of 5

    Danielle Locks

  22. 4 out of 5

    Dennie E

  23. 5 out of 5

    Nthman16

  24. 4 out of 5

    Suzette Davis

  25. 5 out of 5

    Krangg

  26. 5 out of 5

    Marie

  27. 4 out of 5

    Patrice Maltais

  28. 4 out of 5

    Randy lash

  29. 5 out of 5

    Erin

    Some good content and key learnings, but so many typos...

  30. 5 out of 5

    Adam

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