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Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth

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When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhap When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.


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When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhap When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.

51 review for Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth

  1. 5 out of 5

    Muniraj Gera

    A racy read, with an immediacy of now and here.And importantly with emphasis on the how of Marketing. Minocha's work shines through the haze of gobbledygook of the subject.And you pleasantly end up believing that Marketing may not after all be a charlatan's game. Marketing needs to pave the way to a continued future success of an enterprise.Through his hands-on contributions and tribulations as global CMO a Fortune 500 company and association with other organisations, Minocha masterfully conveys w A racy read, with an immediacy of now and here.And importantly with emphasis on the how of Marketing. Minocha's work shines through the haze of gobbledygook of the subject.And you pleasantly end up believing that Marketing may not after all be a charlatan's game. Marketing needs to pave the way to a continued future success of an enterprise.Through his hands-on contributions and tribulations as global CMO a Fortune 500 company and association with other organisations, Minocha masterfully conveys what may or may not work in a given set of circumstances. The challenges, for example, could be finding your way through a data overload, flavour of the season fads,over-reliance on social media, cognitive biases,diffused uncoordinated thrusts,indecent haste to beat the competition ,and so on.More of it may not deliver,better of it more often does.Minocha rightly avers that it's for your concern for your customer that may ultimately work in your strategic thrust. Within days of its launch,the book seems to have caught the attention of the discerning.Reportedly it has found its place in a repuy select listing of US " 8 books that will sharpen your strategic thinking". It certainly did that in my case M.R.Gera

  2. 5 out of 5

    John

    Will start reading this soon, just won the book

  3. 5 out of 5

    Anisa Tio

  4. 5 out of 5

    Elina Sprude-Nesenberga

  5. 5 out of 5

    Suppakorn Wicheanchit

  6. 5 out of 5

    Alan Sorkin

  7. 4 out of 5

    Steve Pockross

  8. 5 out of 5

    muniraj gera

  9. 5 out of 5

    B.K.SONI

  10. 4 out of 5

    Michael

  11. 5 out of 5

    Ravi Warrier

  12. 5 out of 5

    Vivek Singh

  13. 4 out of 5

    Lea

  14. 4 out of 5

    Nadia Masood

  15. 5 out of 5

    Robert

  16. 4 out of 5

    Mihail Pricop

  17. 5 out of 5

    Nicole Donze

  18. 4 out of 5

    Larry Tallman

  19. 4 out of 5

    Dan George

  20. 5 out of 5

    Ben Tseng

  21. 4 out of 5

    Yanira Bernard

  22. 4 out of 5

    Louis Wet

  23. 5 out of 5

    Jorge

  24. 4 out of 5

    Benjamin Lutje

  25. 4 out of 5

    Imane

  26. 4 out of 5

    Gritttta

  27. 4 out of 5

    Yossy

  28. 5 out of 5

    Bec

  29. 4 out of 5

    Dee

  30. 5 out of 5

    Alyssa Furling

  31. 5 out of 5

    Lara

  32. 5 out of 5

    Bee

  33. 4 out of 5

    Shandon

  34. 4 out of 5

    Ray Milne

  35. 4 out of 5

    Martín González Cabello

  36. 5 out of 5

    Fatemeh

  37. 5 out of 5

    Laura Hutchison

  38. 5 out of 5

    Vinayak Nair

  39. 4 out of 5

    Bookrat.Reviews

  40. 4 out of 5

    Olivia

  41. 5 out of 5

    Iñaki Lecumberri Urquiza

  42. 5 out of 5

    AB

  43. 5 out of 5

    Fernando Padilla

  44. 5 out of 5

    Antonio Boullosa

  45. 5 out of 5

    Kati Roth

  46. 5 out of 5

    Duane Carter

  47. 5 out of 5

    Micielle

  48. 4 out of 5

    James

  49. 5 out of 5

    Deb

  50. 4 out of 5

    Damen

  51. 5 out of 5

    Binh Nguyen

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