When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhap When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth
When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhap When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
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51 review for Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth
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Muniraj Gera –
A racy read, with an immediacy of now and here.And importantly with emphasis on the how of Marketing. Minocha's work shines through the haze of gobbledygook of the subject.And you pleasantly end up believing that Marketing may not after all be a charlatan's game. Marketing needs to pave the way to a continued future success of an enterprise.Through his hands-on contributions and tribulations as global CMO a Fortune 500 company and association with other organisations, Minocha masterfully conveys w A racy read, with an immediacy of now and here.And importantly with emphasis on the how of Marketing. Minocha's work shines through the haze of gobbledygook of the subject.And you pleasantly end up believing that Marketing may not after all be a charlatan's game. Marketing needs to pave the way to a continued future success of an enterprise.Through his hands-on contributions and tribulations as global CMO a Fortune 500 company and association with other organisations, Minocha masterfully conveys what may or may not work in a given set of circumstances. The challenges, for example, could be finding your way through a data overload, flavour of the season fads,over-reliance on social media, cognitive biases,diffused uncoordinated thrusts,indecent haste to beat the competition ,and so on.More of it may not deliver,better of it more often does.Minocha rightly avers that it's for your concern for your customer that may ultimately work in your strategic thrust. Within days of its launch,the book seems to have caught the attention of the discerning.Reportedly it has found its place in a repuy select listing of US " 8 books that will sharpen your strategic thinking". It certainly did that in my case M.R.Gera
John –
Will start reading this soon, just won the book
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